The 8-dealership AutoFair Auto Group saw record sales in 2015, but by 2017 sales were down by 14.5%. The group hired Media Results as their full-service agency in January of 2018 to help reverse the trend.
Successfully re-brand the AutoFair name and develop new digital strategies to increase market share across all 8 dealerships.
We produced an all-new AutoFair Makes It Happen branding campaign, focusing on multimedia integration. We also created new digital strategies to elicit better leads and more conversions.
AutoFair sold 11% more vehicles in 2018, and 2019 is trending to be a record year for sales!