Media Results, one of New England’s fastest-growing advertising agencies, is looking for an experienced, hard-working Paid Search Specialist to join our digital marketing team. We specialize in the automotive industry with close to 100 dealerships on our client list, and although experience in the automotive industry is a plus, it’s not required.
As a member of our growing digital marketing team, you will be responsible for the successful creation, execution, and reporting of paid search, pre-roll, and display advertising campaigns.
At Media Results we know that happy employees are productive employees! That’s why we embrace a laid-back working environment of well-paid, passionate and talented people in t-shirts and jeans who love to create and measure online success!
If you have successful case study experience in digital marketing and are looking for a cool place to work, grow, and have some fun, come join our team!
Plan and execute PPC, retargeting, and video campaign strategies for automotive clients, including but not limited to account setup, organization, and optimization
Plan and execute social media campaigns
Monitor and optimize campaign performance
Conduct frequent reporting and evaluation across paid programs to evaluate overall effectiveness toward goals, identify areas of opportunity, and optimize based on results, including cost per lead in various channels
Execute retargeting and video campaigns
Work with the creative and content teams to create landing pages and perform routine website maintenance to achieve optimal success and to better serve overall digital strategy
Identify new case studies and other marketing materials
Use Google Analytics and Google Search Console to monitor web traffic while generating weekly reports with linked AdWords and social media accounts
3+ years of digital marketing experience
Google-certified in Search, Display, Video, and Mobile
Strong knowledge of the automotive business & PPC strategy
Expert knowledge of SEO, Google Analytics, AdWords, and PPC best practices
Ability to use all Google products (Gmail, Docs, Drive, Calendar)
Familiar with industry-standard PPC management software such as Marin, Kenshoo, etc.
Proficiency in Microsoft Office Suite products (Excel, Word and PowerPoint)
Excellent communication/presentation skills (written and verbal) are essential
Detail-oriented and analytical
Reliable, positive, team player
Salary negotiable based on experience
Full Health Insurance (company pays 100%)
Flexible Vacation Time
401(k) after 1 year vested